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PPC Keyword Research

Keywords are the most important factor involved in the PPC management campaigns. By investing as little as a few cents on a particular keyword it allows you to connect potential customers to your web sites. A right and appealing keyword phrase drive not only online visitors but lift you’re ranking up on search engines like Google, Yahoo! and MSN.

Outline of steps involved in Keyword Research

  • We analyze your website emphasizing on competitive analysis to understand your business goals, your main competition and your industry type.
  • We note down the key phrases a user might use as q search query and mark the pages these key phrases belongs to.
  • Our keyword research services are offered in many languages like English, French, Spanish, German, Italian, Dutch, Czech, Japanese, Hindi, Marathi, Gujarati and Chinese. Multilingual keywords ensure that the campaign targets the most appropriate keywords in each country.
  • We use certain keyword research tools to extract the perfect keywords and their specific variations matching to your requirements.
  • We try to extract all relevant core keywords and phrases from your landing pages as well.
  • We include negative-match phrases, long-tail keywords, misspellings and related terms.
  • If there is any local or geographic factor involved to the product offering, keywords are geo-modified with relevant city, county or state terms.
  • Misspellings are also considered for generating a Meta keywords tag. Usually word tracker is used for the purpose.Some Tools for better keywords

Generating the relevant keyword is the best strategy to make your online ad campaigns success and achieve highest search engine rankings. There are certain keyword tools available to research appropriate phrases and hit the ad campaigns

Google Adwords Keyword Tool

Google Adwords Keyword Tool is a useful tool for ad sense publishers. Google’s Adwords Select keyword tool target key phrases relevant advertising to drive traffic to the Website. It makes smarter keyword selections analyzing the global trends of searching the internet.


Word Tracker Word tracker is industry’s leading keyword research tool making keyword research more easy and relevant. One can generate thousands of relevant keywords and improve PPC search campaigns by using word tracker tool. Word tracker generates the most popular keywords searched all over the world. It organizes the different searches like misspelling search, comprehensive search, compressed search, simple search etc at one platform.

Keyword DiscoveryIt is the most powerful Keyword Research tool which compiles the keyword search statistics from over 180 search engines. It performs Keyword Research, Industry Keywords, Spelling Mistake Research , Seasonal Search Trends, Related Keywords generation, Keyword Density Analysis etc.


Overture Keyword Selector ToolOverture Keyword Selector Tool helps you to target appropriate keywords for your ad campaigns and your website as well. Search for keywords in your industry with the Overture Keyword Selector tool is more easy and reliable. It searches for the related terms and displays how many times that term was searched on last month.