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PPC Account Setup

Pay Per Click also known as paid search, requires web advertisers to pay every time when a visitor clicks on their ads. As an advertiser one has to bid on specific and relevant keyword phrases and the ad will appear on search engines as sponsored ads. Google, Yahoo!, MSN and Ask are the leading pay per click search engines today.

Pay per click marketing aims to get targeted traffic, to increase your ROI and revenue. Advertisers obtain higher ranking by bidding more than other advertisers but bidding strategically is required in order to get maximum hits from the economic bidding. PPC management campaign starts with PPC account setup.

Web Analysis

Before setting an account for PPC management campaign it’s mandatory to analyze your business infrastructure and its specific requirements. According to your business model and targeted visitors, we organize PPC campaigns to support your online business in the best possible way. We research your target market, your competitors and the latest edge trends that drive online traffic and sales. It involves analysis of your previous campaigns, define your business goals such as Cost Per Click or Cost Per Sale and set certain parameters for each PPC account and campaign.

Setting up an Account

The first important step towards Pay per click management is setting up the PPC account. One can choose any of the Pay per click search engines like Google Adwords, Yahoo Search Marketing (Overture), MSN Ad center, Miva etc and place ads for its services or offer the products available in the ads. After selecting the Pay per click search engine, you need to create and setup account. Our Pay per click expert will help to research and identify the right keywords. After setting up and activating an account keyword research and selection begins which is the next step.